PHENOMENAL WOMEN: VIOLET PUGH

"Lead with passion and move with purpose."

What made you decide on a career in real estate/construction/housing?

I fell into property quite by accident - no grand plan, no childhood dream of selling houses or anything like that. Early in my career, I worked in fashion and beauty PR, which was fast-paced, glamorous, and creative. But over time, I realised I didn’t quite belong in that world. I didn’t see many people who looked like me, and while things have thankfully shifted in the last decade, back then it felt like I was trying to squeeze into a space that wasn’t made for me.

Then, through a connection, I was introduced to someone at a high-end residential real estate firm in central London. They were looking for a Saturday receptionist. I thought, Why not? I took the role, and within a few months, a full-time opportunity came up - and I was lucky enough to get it. That experience opened my eyes to the vibrancy of the London property market. I loved meeting interesting people and was pleasantly surprised by how creative the work was. Turns out, my fashion and beauty PR skills were more transferable than I’d imagined. Real estate felt like home.

What was your journey to the position you are in today?

Well, let’s start with the fact that I’m a university dropout. Yep, I didn’t take the traditional route - but I made a promise to myself that I’d work twice as hard to prove I belonged. I juggled multiple jobs, sometimes working Monday to Friday and weekends, just to gain experience.

After five years in private property, I found myself - once again, accidentally - falling into the world of affordable housing. A friend recommended me to a recruiter - what drew me in was the chance to make a real, tangible difference. It was also refreshing to walk into a company and not feel like the only person of colour in the building (or one of a handful). That sense of representation was powerful, and I didn’t realise how much I needed to feel this until I was there. I have been working in housing for 8 years now. 

What has been your greatest career achievement to date?

There are a few moments that stand out, but one that really sticks with me is the first time I did professional public speaking. It was about three years ago at Housing 2023. I was invited to be on a panel with some serious heavyweights - people who could probably do TED Talks in their sleep. And then there was me, nervously clutching my notes.

I spent three weeks practising, watching YouTube videos on how to speak well, and rehearsing in front of anyone who’d listen (thanks to my very patient friends and dog). When the day came, I smashed it. I spoke in front of around 100 people, and the feedback was incredible - not just about my stage presence, but about what I said. That moment was a real catalyst. It made me believe I could do anything if I put my mind to it. And now? I love a good mic moment and have had the opportunity to be on a few amazing stages since. 

Some people look at my career and say, “Wow, you’ve done well!” And while I’m proud of what I’ve achieved, I don’t see it as the finish line. I’ve got big ambitions, and I’m lucky to have mentors and peers who’ve opened doors, challenge me, and cheer me on. So, I’m nowhere near done yet. Watch this space.

What initiative or change are you most proud of implementing?

As the former Chair of an award-winning colleague network, I led senior conversations on leadership and race, hosted learning events, and curated stories that gave voice to underrepresented groups. One of the proudest outcomes? Helping change the Employee Assistance Programme to include ethnically diverse counsellors was a proud moment for me. I was lucky enough to have a great working relationship with our CEO - they genuinely respected my ideas and was open to new perspectives. I floated the idea to them, they loved it, and made it happen. 

I’m also Co-Chair of UNIFY, a national network for race equity in housing. In that role, I work with senior leaders to drive collaborative change across organisations. It’s not just about talking the talk - it’s about walking it, together.

Are you able to share with us a challenge you have experienced during your career to date? How were you able to overcome this?

Being the only Black woman in the room - more times than I can count - was tough. At first, it felt isolating. I’d often question whether I truly belonged, especially when I saw others with less experience being handed opportunities I had worked hard for. And yes, I’ve had to work twice as hard just to be seen - but I now wear that experience as a badge of honour.

I grew up in a small township in Zimbabwe where connection and community were everything. That early sense of belonging shaped how I lead today. It taught me that everyone deserves to feel seen and understood, no matter their background, language, or postcode.

I lean into my mentors, my community, and most importantly, my own voice. I’ve learned to advocate for myself and others. I may not always be the smartest in the room (although I do have a pretty decent trivia game!), but I show up with intention, resilience, and heart. And that’s made me stronger, more confident, and more determined to make sure no one else feels unseen.

What would you tell your teenage self?

You’re enough. Your voice matters. Don’t shrink to fit. I wouldn’t change my career choices - they’ve made me who I am. But I’d tell teenage me to trust herself more, be audacious, and stop worrying about ticking boxes. Life isn’t a checklist - it’s a journey. And yours is going to be brilliant.

Who, or what, inspires/motivates you to succeed in your respective field?

I’m lucky to be surrounded by incredible people - some in the real estate /construction sector, some outside of it - who inspire me daily. I seek inspiration everywhere. Often, I’m in competition with myself because I’m constantly moved by others walking in their purpose.

I’m especially inspired by Black women who break barriers with grace and grit. Their stories fuel my drive. They remind me that success isn’t just about titles - it’s about impact.

How do you build inclusive and empowering communities around your work?

I listen. I make space. I challenge the status quo. Whether it’s through mentoring, volunteering, or just having honest conversations, I centre voices that are often sidelined. I believe inclusion isn’t just a buzzword - it’s a practice. And it starts with showing up.

How have you worked to support other Black women or other underrepresented groups across the industry?

I’ve mentored, advocated, and collaborated. Some of that work has been recognised with awards, which is lovely - but the real reward is seeing someone thrive because you helped open a door.

Representation matters, but action matters more. I try to show up consistently, not just when it’s convenient. I believe in pulling others through, not just lifting them up.

What does good leadership look like to you?

Good leadership is empathetic, transparent, and bold. It’s knowing when to speak and when to listen. It’s about lifting others while staying grounded in purpose. And sometimes, it’s about saying, “I don’t know - but let’s figure it out together.”

What message would you share with the next generation of Black women leaders reading your story?

You are powerful beyond measure. Don’t wait for permission to lead - step into your light. Your story, your perspective, your presence  -  they’re needed now more than ever. Be audacious. Be kind. Be unapologetically you.

The Phenomenal Women campaign is sponsored by Knight Frank